Web Manager & Digital Strategist

Turning complex systems into seamless digital experiences

Industrial Engineer with 5+ years driving e-commerce growth, platform migrations, and cross-functional digital projects. Bilingual. Data-driven. Human-centered.

+30%
Session duration during platform rollout
−70%
ERP-to-Magento sync failures
+40%
On-time delivery via ClickUp coordination
90%+
Bilingual e-learning completion rate

Where engineering precision meets digital strategy

I'm a detail-oriented Industrial Engineer who found her home in digital — specifically, the intersection of systems thinking and user experience. My background in Lean methodologies means I don't just build websites; I optimize every layer of the process that keeps them running.

At Extech Building Materials, I led a full e-commerce platform migration, integrated analytics, trained bilingual teams, and introduced AI tooling workflows — all while keeping operations smooth and stakeholders informed. I thrive when projects are messy, cross-functional, and meaningful.

Summa cum laude B.S. in Industrial Engineering from NJIT. Project Management Certified. Green Belt. Fluent in English and Spanish.

Core strengths

  • E-commerce strategy & management
  • CMS migration & platforms
  • SEO & Google Analytics
  • Lean & 5S methodologies
  • Project coordination (ClickUp)
  • Bilingual (EN / ES)
  • AI workflow integration

A track record of measurable results

Extech Building Materials

New Jersey

Web Manager

  • Led full migration from Magento to a new e-commerce CMS, improving site performance and UX.
  • Increased average session duration by 30% through strategic UX improvements during rollout.
  • Reduced ERP-to-Magento sync failures by 70% via integration optimization.
  • Implemented SEO strategy and Google Analytics, boosting site visibility and data tracking.
  • Developed a bilingual intranet using WordPress and Claude AI to streamline internal comms.
  • Improved on-time task delivery by 40% using ClickUp project coordination.
  • Created bilingual Articulate 360 e-learning with 90%+ completion rate.
  • Audited 5,000+ customer records in Epicor ERP; applied WCAG accessibility standards.
  • Introduced ChatGPT, Gemini, and GitHub Copilot workflows across teams.
  • Delivered 95% first-call resolution rate in bilingual technical support.

Extech Building Materials

New Jersey

Inventory Control Supervisor

  • Maintained high inventory accuracy in Epicor ERP, supporting seamless operations.
  • Strengthened inventory control via comprehensive audits, labeling, and cycle counts.
  • Optimized warehouse organization and streamlined receiving flow for better space utilization.

Amazon

New Jersey

Inbound Area Manager

  • Restructured warehouse layout and processes to optimize organization and boost performance.
  • Used statistical tools to analyze productivity and quality trends for strategic adjustments.
  • Coached 40+ associates in Lean methodology and 5S principles.

Switlik Parachute Company

New Jersey

Quality Assurance Intern

  • Standardized manufacturing processes by analyzing data to enhance consistency.
  • Developed ISO9000-compliant work instruction manuals.
  • Presented ergonomics improvements and strengthened training procedures.

Work that moved the needle

+30%

E-commerce CMS Migration

Led complete migration from Magento to a new CMS platform. Session duration increased by 30% through improved navigation, page speed, and UX refinements.

−70%

Magento ERP Optimization

Resolved recurring ERP-to-Magento sync failures, reducing them by 70% and cutting related support tickets by 35% through root-cause analysis and system fixes.

90%+

AI-Powered Bilingual Training Platform

Built a bilingual e-learning course in Articulate 360, achieving 90%+ completion. Integrated Claude AI and ChatGPT into the content development workflow.

+40%

ClickUp Project Hub

Designed and deployed a cross-functional ClickUp workspace that elevated on-time project delivery by 40%, bringing visibility and accountability to distributed team workflows.

SQL

KPI Dashboards & SQL Insights

Designed Excel-based KPI dashboards and ran SQL queries against product and customer data to surface strategic business insights for leadership decision-making.

95%

Bilingual Intranet & Support Hub

Built a WordPress intranet with Claude AI to centralize internal communication. Achieved 95% first-call resolution rate in bilingual technical support.

The full toolkit

E-commerce & Web

  • Magento
  • WordPress
  • CMS Migration
  • SEO Optimization
  • Google Analytics
  • WCAG Accessibility
  • Responsive Web Design

Project & Operations

  • ClickUp
  • MS Project
  • Epicor ERP
  • Lean / 5S
  • Root-Cause Analysis
  • ISO9000
  • Green Belt

Data & Analytics

  • SQL
  • Data Analysis
  • Excel / KPI Dashboards
  • Statistical Analysis
  • GitHub

AI & Content

  • Claude AI
  • ChatGPT
  • GitHub Copilot
  • Gemini
  • Articulate 360
  • Digital Content Creation
  • Training Development

Let's build something great

Open to Web Manager and Digital Operations roles. I'd love to connect and learn more about your team.